Thoughts on printing and design.
Ideas for marketing and selling your products and services.
Team Collaboration Transforms Customer Service
How team-based service improves the customer experience, with lessons from T-Mobile's Team of Experts and simple steps any small business can use.
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Target Local Consumers with Event Sponsorship
How to pick, plan and run a local event sponsorship that gets your business noticed, plus a checklist of printed items to bring.
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New Year's Resolutions for Your Small Business: Turn Them Into Goals
Most resolutions fade by February. Here's how small businesses can turn resolutions into real, measurable goals at New Year's or any time of year.
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Cover Versus Text: What Paper Weight and Thickness Mean for You
Cover vs. text paper explained in plain English: what paper weights mean, why 80# cover is thicker than 80# text, and which stock fits your print project.
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Qualities That Brands With Longevity Share
What lasting brands have in common: emotional connection, kept promises, consistency and real relationships. Lessons from a 69-year family business.
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Overcoming the Getting Started Obstacle Course
Starting a business means clearing hurdles. Lessons from a determined cookie entrepreneur, plus the printed basics most new businesses need.
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USPS Marketing Mail: Current Prices and What Businesses Need to Know
USPS Marketing Mail prices effective July 12, 2026, plus a plain-English guide to minimums, letters vs. flats, presort, permits and EDDM.
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Content Marketing Best Practices That Still Work
Content marketing basics that still work: write for people first, go beyond blogs, know your customer, and connect print and online content.
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The Value of Sponsorship as a Branding and Marketing Opportunity
How to choose the right sponsorship partners and measure whether sponsorship is paying off for your brand and your community.
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3 Emotions That Go Along with Operating Your Own Business
Fear, euphoria and frustration come with running a business. Here is how small business owners can recognize each one and keep moving forward.
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A Creative Life Improves Creative Buying Processes
Businesses buy from people they trust. How creativity and real human connection make buying and selling between businesses work better.
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The Power of A/B Testing: Small Changes Can Impact Your Marketing
A/B testing shows which headline, offer or design works best. Learn how it works online and how to A/B test your printed mail with codes and QR codes.
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Business Lessons from a Dog
Dogs have a simple, happy outlook on life. Here are a few fun business lessons your dog has been trying to teach you all along.
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Using the Holiday Season to Your Advantage in Your Marketing
Simple ways to make holiday marketing work for your business, plus a planning timeline for holiday print and mail starting in the fall.
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Content Marketing Is More Powerful Than Ever
Why helpful content still wins customers, how visuals and color help your message stick, and how print and online content work together.
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